We check the Boxing Day flyers and there was no gasp of Wow! The items are discounted but they are not super discounted. The discounts are within the normal range. It appears that retailers are simply using the Boxing Day event to increase their sales without providing deep discounts.
Would consumers fall for that? Won’t they notice they have been duped?
Most consumers would not notice any thing. They believe the deals on Boxing Day have to be genuine and they are only interested to be the first to make the purchase. It’s BUY BUY time. There’s no time to think things over or to analyze the prices. The important thing is to be in the line first. Just buy before someone else takes it.
We are not saying there are no deals. A few might be heavily discounted but most are not. Is it worth waiting for hours in the icy cold weather to be able to buy those items? The answer is NO!
We believe the prices after Boxing Day will still be low. Retailers want to get rid of their stocks as much as possible. Of course the choices are now narrower, but still you can get a good bargain without having to wake up at 4.00 a.m and to be stressed up.
A lot of items which are discounted are getting outdated. They have to be sold at cheaper prices sooner or later.
So before you jump in the fray, ask yourself, is that a really good discount? If not, don’t bother.
Be smart consumers. Don’t let Boxing Day overpower you and make you box somebody because he got the item before you.